.2Performant, a Romanian modern technology as well as partner advertising services company, announced on Monday, September 9, at the Bucharest Stock Exchange, that it plans to acquire the Profitshare affiliate networks in Romania and Bulgaria from Transformation Advertising And Marketing. Together, Dante International, the manager of eMAG, are going to become a shareholder in 2Performant.On September 6, 2Performant’s Panel of Directors ended a preparatory arrangement to obtain the Profitshare.ro and Profitshare.bg affiliate systems had by Conversion Marketing S.R.L. as well as Conversion Advertising EOOD.
The agreement summarizes the concepts of the purchase as well as is actually certainly not lawfully binding, corresponding to the business push cited by Economedia.The function involves the move of the Profitshare organization lines coming from Sale Advertising S.R.L. and also Conversion Marketing EOOD (as sellers) to 2Performant (as the shopper). Dante International S.A.
(bulk investor of Transformation Advertising and marketing S.R.L.) are going to belong to business transfer contract as a surety.” As soon as the Profitshare purchase is completed, our company will expand our current capacity and also expand our client collection in both Romania and Bulgaria. We still have a couple of essential actions to finish, yet I am confident that the groups associated with the purchase on each sides will handle to accomplish all of them successfully. Our experts will introduce our post-acquisition strategies after finalizing the investment depending on to the last deal,” mentioned Dorin Boerescu, CEO and also Co-Founder of 2Performant Network.The purchase price is RON 4.3 thousand, and also will certainly be spent 55% in cash money as well as 45% in 2Performant shares by means of a financing increase..” 2Performant is actually a youthful as well as powerful company along with market values that resonate along with us.
We expect that, after the deal is actually completed, the Profitshare service integrated with 2Performant is going to supply more significant worth to its customers,” said Tudor Manea, General Manager of Dante International SA.2Performant likewise notes that many actions continue to be to accomplish and also wrap up the deal, including the effective completion of the as a result of diligence study through 2Performant.Profitshare was actually introduced in 2012 as well as presently has a profile of 250 affiliate systems (featuring the eMAG group) in Romania as well as Bulgaria.radu@romania-insider.com.( Photograph source: the provider).